Muse.On-The.Net

The Multimedia Research Consultancy revealed some interesting data on the number of mobile game developers (companies, not people). Tracking the number of new startups and existing businesses, we see that the peak of enthusiasm occurred in 2003 (when more new companies were formed than at any other year) while the total number of developers in existence has continued to rise, although slowing down.

One suspects the trendline will turn and amalgamation and attrition will diminish the overall number of developers - and hence demonstrating the maturity of the marketplace. For example, last year 50 companies folded, 55 were acquired (35 losing brand identity, 20 retaining it), 41 start-ups joined the fray, and 37 companies diversified to enter the mobile marketplace.

• Leave a comment... (0)

Contrary to console gamers, mobile gamers have long been understood to fall into different demographics.  Specifically, a lot of mobile game play has been attributed to “soccer moms” - women in their 30s and 40s playing casual games.  New research by Greystripe shows that, as mobile games have improved and more action-oriented games have become, in fact, entertaining, a new demographic mirroring the console gamer has grown.  Now 75% of users fall into the highly sot after 18-34 year old age bracket, and 60% of users are male.

• Continue reading or Leave a comment... (0)