Who Really Plays Mobile Phone Games?
Statistically, few (some say 3%) people with mobile phones play mobile phone games regularly. Some, like Michel Guillemot, the head of mobile game publisher Gameloft, predict that mobile games are improving five times faster than standard video games and will soon rival console game quality. But view the comments in the same article and hard core gamers still laugh at mobile phone games - they just are not designed to appeal to those who demand the ultimate technology-driven rush received by console games. But Gameloft is making hundreds of millions selling mobile phone games. So, who really plays mobile phone games?