Muse.On-The.Net

Think carrier decks are the only place to download mobile phone games? Think again! Mobile phone carrier Orange revealed they are averaging nearly 250,000 mobile phone game downloads per month. An impressive number, but as of June 2007, MobileRated, an off-deck mobile phone games portal is averaging nearly 750,000 downloads per month - three times as many game downloads!

How can this be? MobileRated offers their games at no cost - download the games to your mobile phone for free. Free is a wonderful incentive, and clearly one that works.

Can off-deck content compete with on-deck placement? MobileRated shows there is the opportunity. Consumer awareness is a key factor as wap portals must be discovered before they can be browsed. More and more, as consumers become comfortable searching the mobile internet, off-deck content will thrive. It’s not a matter of if but when. Smart carriers will support consumer choice and market innovations and concentrate on providing seamless and open billing systems for third parties to use. Companies like MobileRated present opportunity not obstacle and deliver what people want.