Who plays mobile phone games?
Contrary to console gamers, mobile gamers have long been understood to fall into different demographics. Specifically, a lot of mobile game play has been attributed to “soccer moms” - women in their 30s and 40s playing casual games. New research by Greystripe shows that, as mobile games have improved and more action-oriented games have become, in fact, entertaining, a new demographic mirroring the console gamer has grown. Now 75% of users fall into the highly sot after 18-34 year old age bracket, and 60% of users are male.
A quick glance at mobile titles confirms that many more choices exist for traditional style console games on mobile devices. The improvements in speed, space, and support libraries mean these games are now capable of holding the attention of hard core gamers, at least when not near their consoles.
Downloads at MobileRated currently exceed 1.5 million per month - people are certainly playing mobile games!
Post a comment
You must be logged in to post a comment.